Let’s talk about cleaning up your landing pages and optimizing your list-building strategy using Smart Sense.
You’ve probably noticed a resurgence of pop-ups across the internet.
Everyone is building out their lists, which was fine when life on the web revolved around email.
But these days, there’s a new game in town. Email is but one of many channels that people are spending their time on. Messenger and SMS are competing with email for the title of the best channel for reaching customers.
Not to mention people splitting their time between their phones, laptops, tablets, and more.
So Many Channels, So Little Time
Customers are fragmented across the internet, between different channels and devices.
Gone are the days where everyone was accessible via email inboxes.
Savvy brands are deploying ALL the latest plugins and popups they can to keep up with the shifting trends of the modern consumer.
The goal is to make sure that customers can be reached wherever they are spending their time.
But can there be too much of a good thing?
List-Building Builds Clutter
The problem with trying to cover all your bases is that it’s not always pretty.
This mess of modals isn’t from the 90s—this was seen in 2019.
A pop-up for email, a modal for Messenger, a customer chat widget for onsite communication, and (not pictured) a page takeover modal on mobile devices.
Some shops are able to fine-tune their settings across the various products
It can quickly get hairy—no one wants to end up creating a modal mess on their page. Check out this piece for some help on choosing the right Messenger modal for your site.
A Smarter Solution for Contact Capture
But what if instead of throwing things at the wall and hoping that something sticks, your site was smarter?
The easiest thing would be to allow customers to opt-in with just one click using a Messenger opt-in, but this only works smoothly if the user is already logged into Facebook. Luckily, most users are, and it’s much harder to fake a Facebook account than it is to drop in a bogus email address.
But for the folks who don’t use Facebook, then what?
Typing an email in is no problem for desktop users who have a full keyboard and all their digits at their disposal, but typing in an email address on a phone can be a pain!
In that case, what about having them send you a text message instead?
Many factors affect how likely a customer will be to opt-in to your list.
What if your site could automatically detect these details about your visitors? Wouldn’t you want to make smart choices based on what device a customer is browsing from, whether or not they are logged in to Facebook, or if they’ve even been to your site before?
Smart Sense would just do the smart, right thing.
Display the modal with the highest likelihood of collecting your visitor’s contact info with the most frictionless modal at your disposal.
A mobile user that is not logged in to Facebook might find it a hassle to log in but probably wouldn’t mind shooting out a preset SMS message to start a conversation with your brand.
Smart Sense routes the user to the modal that is most likely to capture their contact information.
ShopMessage Smart Sense Technology
Smart Sense is designed to play nice with other 3rd Party modals, instead of competing for the customers’ attention like crabs in a barrel.
Smart Sense now comes standard for all growth plugins created through ShopMessage.
Visitor traffic will be directed based on factors (like the ones described above) to grow your lists without annoying your customers.
ShopMessage coordinates the various plugins and modals like a conductor leading an orchestra, or an air traffic controller. Create an experience that converts, rather than overwhelms.
Still have questions? Check out this help doc for more details!
ShopMessage has joined forces with 8+ e-commerce marketers in order to keep you in the loop of “The Future of Ecommerce Marketing”, a free virtual event taking place on the 7th of August.
Life is full of distractions. Cut through the clutter.
This event is designed to help fast-growing and well-established Ecommerce brands develop a roadmap for better profitability, a stronger brand, and use some of the most innovative marketing and growth strategies in the industry.
The event is free to attend, and by registering, you enter to win a ticket to Conversations Conference, Sept 13-15 in Austin,TX, as well as $100s in tech tools.
Intelligent remarketing is essential to creating businesses that scales and Artificial Intelligence is leading the charge.
Here’s what our friends at JustUno had to say on about how brands can take advantage of the traffic they are already getting.
Intelligently Remarketing with Dynamic Upsells & Cross-Sells
The When
While it is currently a hot topic, especially in e-commerce, AI is more than just a buzzword. Machine learning is enabling e-commerce businesses to learn and adapt faster than ever while increasing their profits beyond what is possible through manual means.
AI can sound daunting or ‘too robotic’ for many, but think of it as a convenient personalization tool you can leverage to make specific segments of your marketing funnel smarter. According to a report by the Boston Consulting Group, retailers that implemented personalization strategies saw average sales gains of 6-10%, a rate two to three times faster than other retailers (BCG). We all understand the importance of providing the right message, to the right person, at the right time, but without AI this is simply untenable for all but the largest teams.
With the power of AI, you can level the playing field and execute your marketing strategy from a smarter and more efficient perspective. You’ll provide a better overall customer experience, free up your valuable time for additional revenue-generating activities, and most importantly, increase conversion metrics.
Upsells and cross-sells are a commonly used tactic for quickly increasing average order values (AOV). You may be wondering what exactly is the difference between an upsell and cross-sell? It’s simple if you just remember these well-known fast-food examples:
Upsell = “Would you like to ‘Mega-Size’ that order for only $1?”
Cross-sell = “Would you like to add fries to that order for only $1?”
When you implement Justuno Plus’ AI features, our technology starts analyzing your website to produce the data required for these intelligent recommendations. This includes ingesting your product catalog, visitor behavior, and determining key things like:
What products are most popular
What combinations of products are the most popular
Average order values
Once Justuno has gathered enough information about your products and visitor purchasing behavior, you can begin to include AI-driven intelligent upsells and cross-sells in your promotions. Justuno will then continuously work to optimize these as it collects more data.
The Who
Once we know what is being purchased and how it’s time to display relevant messaging to targeted visitors. Justuno’s core technology fingerprints these visitors and can recognize them when returning to your site. This allows you to show relevant offers that align with a particular segment of your funnel — whether they’re a new or returning customer, on their first, second, or fifth visit, have an abandoned cart history, etc.
Even if they have switched from mobile to desktop, used an incognito window, or took other ‘evasive’ actions, you’ll still be in the loop! That’s some serious intel on your traffic that you can have out-of-the-box with any Justuno plan, and with certain creative applications, the possibilities are nearly endless. (psst… no AI Plus features required for this)
The How
Now that we understand product sales dynamics and visitor behavior, you can leverage these details to hone-in with advanced behavioral targeting and decide exactly how you’ll deliver offers to key website visitors.
Here are just a few examples of rule sets for triggering targeted upsell and cross-sell promotions:
New visitors that begin showing exit behavior such as cursor travel to ‘back’ button, idle time, etc. (display exit offer with a discounted popular item to reduce bounce rate)
UTM terms (mirror offsite promo messaging onsite or display different recommendation based on a user selection)
Visitor source from email, social, paid advertisements, and more (optimize marketing expenditure with maximum conversions)
Visitor has added an item to cart and been on site X times without completing their checkout (display a discounted cross-sell offer with an AI suggested related product)
Returning visitor with cart total value >X (target those ‘window shoppers’ with offers proven to convert)
Visitor has placed an order before within past X days (display complementary cross-sell items that weren’t purchased during the last session)
Using one – or a combination – of the above rules for triggering an intelligent upsell or a related product cross-sell can instantly boost your remarketing strategy. Visitors will be seeing products they’re more likely to purchase because Justuno has used data to predict the best products to offer!
The Why
It might not seem like it could make much difference, but even increasing your AOV by a minuscule percent can compound into large overall lifts at the end of the quarter/year. With the help of AI, that and more is readily attainable, and it requires little to no effort beyond initial setup.
If you are currently spending time analyzing customer purchase behavior and manually calculating upsell / cross-sell opportunities, then you may be a good candidate for Justuno Plus and its added AI functionality. Don’t forget that Justuno can offer as much or as little help required to get your AI-driven marketing operations up and running. From proven strategic guidance to full white-glove service, our goal is to make a bigger impact on your sales with less work required by you!
Jenna Ochoa is the Partner Marketing Manager at Justuno. She has been working in the e-commerce industry for over 5 years and occasionally writes about it on the Justuno blog.
ShopMessage and Unstoppable are incredible partners. They have helped IKONICK use Messenger as a new and highly effective channel to communicate with our customers and drive sales at an impressive ROI. Highly recommended.
The IKONICK team
You’ve captured your customer’s interest, but now what?
In this ever-growing digital space, reaching out to people is easier than ever. Paid traffic, email, ads, social media — It’s all adapted to speak to the customer.
The question is, how do you speak to the individual? How do you personalize this experience beyond targeted ads and mass emails?
One answer: ShopMessage.
ShopMessage personalizes the customer experience in a highly cost-effective way. At Unstoppable, we introduce ShopMessage and it’s tools to almost every client.
A greeting on Messenger with a placeholder for dynamically inserting the recipients name.
We find that ShopMessage is the perfect complement for our efforts across all marketing channels and brings the personalization of our efforts to the next level with a one on one customer experience.
One of our clients, IKONICK – the leader in canvas art, has seen a clear benefit from the use of the ShopMessage. We originally set up ShopMessage to target customers who abandoned their cart before purchasing.
Customers who have abandoned their cart are more likely to convert and these extra touch points made a huge difference for overall increased conversions. That was just the beginning for IKONICK and ShopMessage. You can check out the full case study HERE.
At Unstoppable, we are all about bringing this one on one experience to your customers and our own. Every single business, whether product- or service-based, whether online or offline, has specific needs and unique challenges. And while most agencies are completely fine with using a rubber-stamp template for every company they work with, the Unstoppable team insists on a personalized approach.
Guest post by our friends at Unstoppable. Learn more about Unstoppable at www.unstoppable.co.
Facebook Messenger Marketing gives brands a valuable new channel for growing revenue. Some strategies and tactics will be familiar, and some are brand new.
In this webinar, our co-founder and CEO, Arjun Ohri, walks you through it all. We’ll dive in and teach you everything you need to know to crush it with Messenger.
